Business and Finance


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Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers
Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers

Through 21 Oct by Anita Nipane

Original Price:$1.99

Current Price: Free!

About the book

If you are a startup owner or novice blogger, you most probably need to decide on your branding and create a logo for your business. Don’t be misled by thinking that you just need a good designer to have a good logo. Actually the result you will get mainly depends on you as a business owner or a marketer because nobody knows your company or project as well as you do. Even the most experienced and professional designer won’t be able to create an appropriate logo for your business unless you understand the main principles of a good logo design and guide him to the right direction. Therefore the more educated you are, the better result you will get.
This book won’t teach you how to technically design a logo. It is not meant for professional designers either. This book is for small company owners, bloggers and even marketers who want to be sure that their logo is well designed. Its purpose is to introduce you to the main logo designing principles. After reading it you will understand the psychology of shapes, the meaning of colors in branding and the importance of responsive logo design and you will know how to test your logo to make sure it will work. This book is a short, but useful introduction to a broad and complex topic. As you can see from the number of pages it is a rather quick read. You can probably read it in an hour or two because it’s purpose is not to make a professional designer from you, but to give you quick guidelines, how to evaluate any logo you see and create your own logo according to the best practices. After reading this book you will be able to avoid the most often amateurish mistakes and will know many free or low priced resources you can use on the Internet.

Available on: Amazon  

Category: Business and Finance

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Four Days To Change: 12 Radical Habits to Overcome Bias and Thrive in a Diverse World
Four Days To Change: 12 Radical Habits to Overcome Bias and Thrive in a Diverse World

Through 21 Oct by Michael Welp

Original Price:$1.99

Current Price: Free!

About the book

Organizations that get diversity right reap tremendous benefits that ripple across the company culture and eventually lead to an indisputable impact on the bottom line. But robust, resilient diversity in the workplace thrives only when members of the majority group actively educate and challenge each other. Based on twenty years of pioneering workshops engaging white male leaders in transforming their own mindsets, building leadership skills, and creating powerful partnerships at work and at home, Four Days to Change follows a group of men embarking in a life-changing process to broaden their view of the world and lead them into more authentic relationships across race, gender, and sexual orientation. Witness the kinds of conversations that have opened the eyes of thousands of white male leaders, freeing them to benefit from more inclusive, authentic partnerships in the workplace and at home.

Available on: Amazon  

Category: Business and Finance

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Help! My Facebook Ads Suck
Help! My Facebook Ads Suck

Through 21 Oct by Michael Cooper

Original Price:$1.99

Current Price: $0.99

About the book

Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?

You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads.

In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region.

You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit.

Stop losing money every time you run and ad and instead turn them into book-selling machines.

Available on: Amazon  

Category: Business and Finance

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